Post Lockdown Marketing

Critical Marketing Strategies To Implement Post Covid.

Covid19 is a Pandemic that hit the global so hard, affecting every sector from the toughest to the lowest on the food chain. One part that has suffered massively is the economic world in that many businesses have been declared bankrupt. As time keeps going and danger looms around, more companies are likely to follow suit if the situation does not improve. When the dust finally settles, many brands will face stiff competition since every entrepreneur will want a big piece of the cake. However, only the ones who employ the best marketing strategies will survive. Whether the company has a few coins left to salvage itself or not, below are some approaches with Paul McCarthy they can follow to get them back on their feet.

Invest In New Products.

In the next few months, fortunately, when the world regains normalcy, you will notice that the shopping patterns for a more significant percentage of the population will change. Most people have used up their savings, thus limited resources to spend on luxuries like golf. They will stay limited to buying what they need rather than what they want. Such items include medication, household essentials, and groceries, among others. If you wish to remain relevant and uphold your brand, then you better change at least for the moment for you to generate reasonable revenue. Although the idea might seem like interfering with your brand, it is just a temporary measure to help you survive.

Offer An Optimal Shopping Experience.

Coronavirus has left many people mourning, while the few lucky ones who survived live in fear. When the gates of reality finally open, people will always be cautious about coming to your shop since there have been results of the disease reoccurring. Therefore you need to ensure that you create a comfortable and secure environment with an almost normal experience like before. Clearly outline if your working hours have shifted and how you plan to serve the clients. Indicate how many people the store can accommodate at a go in regards to social distancing. You also have to upgrade your payment system to a cashless form to eliminate any chance of contact. Your employees have to go through training on how to interact with the customers to ensure they have a comfortable experience. Lastly, tighten up on the sanitization measures.

Stick To Your Online Business.

The lockdown just proved to everyone that freedom is indeed an expensive luxury. For people in business, the internet was the only platform where they could keep up with their schedules. Everyone had to adapt for them to survive, even those who rarely used such means. When the period comes to an end, many will still prefer to keep on with the new routine, and consequently, you have to do the same. However, inform your customers through emails as you probably have a database of the clients you acquired.

A marketing plan is critical; it will help you to focus on the opportunities you have at hand despite the situation. You do not have to invest much, but once you implement them, they will begin bearing fruits.

Paul McCarthy Cork

Guide to Opening Your Business Post Lockdown

The coronavirus has had a lot of impact on the different aspects of the economy, and business owners have been forced to make a lot of changes. Some businesses were not so lucky and weren’t able to survive the pandemic. If you are planning to reopen, it is important to know the right way to do it. You have to make some changes because things will not be like before. The lockdown affected businesses including yours, and now reopening because the lockdown has been lifted. Below is a guide that should help you reopen your business post-lockdown.

Have a plan for keeping your employees safe
Before opening your business, it is important to think about the health and safety of your employees. Some of them are going to be reluctant if you have not put measures in place to ensure their safety. You will have to reconsider your cleaning schedule and practices. The business premises need to be regularly cleaned, especially areas that are frequently used.

You need to train your employees on the new measures you are taking to keep themselves and customers safe. If possible, let your employees work from home. Let them stay home if they are not feeling well or if they develop mild symptoms.

Have a plan for keeping the customers safe
Most of the measures you take to protect your employees are going to help with customers too. You will need more stringent cleaning to ensure the business premises are safe, especially if your business experienced high-foot traffic.

It is important to have a look at the government guidelines capacity limits. Social distancing is also going to be part and parcel of your business. You might be forced to rearrange the business premises. You might have to remove furniture and ensure at least six feet between them. it is a good idea to minimize contact between your employees and customers, and you can do this by installing plastic guards. If possible, assign one employer the task of making sure the measures are followed.

Regularly communicating with customers about changes
There will be changes your business has to go through when reopening, which is why it is important to let your customers know what to expect. They need regular reassurance that you are still open and also let them know about the protocols you have in place. You can send them an email or share this information on your social media pages or your youtube channel.

Investing in delivery or virtual services
Many businesses have invested in providing delivery and virtual services like web design. Business might be a little slow after reopening because people are still reluctant about getting back to their usual habits. Offering virtual or delivery services will help your business because customers will have the chance of getting products or services without leaving their homes.

You will need to rethink your business model in the long term because no one knows what will happen in the future. Once you reopen, you will know your current position and what you can do to grow your business.